The Role:
We are seeking an experienced National Sales Manager to lead, shape and deliver the national sales strategy across a diverse coatings portfolio. This is an exciting opportunity for a commercially driven leader to take ownership of sales performance, grow key customer relationships, and drive market expansion across the UK.
This is a permanent position, offering hybrid or field-based working with regular national travel. The organisation operates within the specialist coatings sector and is undergoing continued growth, making this a key strategic hire that will play a major role in achieving long-term commercial objectives.
Main Responsibilities:
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Develop and execute national sales strategies to achieve revenue, margin and market share targets
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Analyse market trends, competitor activity and customer insights to identify new growth opportunities
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Create and deliver annual sales plans, budgets and forecasts
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Lead, mentor and manage regional sales managers and technical representatives
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Recruit, train and build a high-performing national sales team
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Manage key customer relationships including OEMs, contractors and distributor networks
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Support major negotiations and high-value sales opportunities
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Ensure consistent customer experience and strong brand representation across all channels
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Collaborate with marketing, product management, R&D and operations on product launches and commercial initiatives
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Deliver regular performance reporting, including KPIs, pipeline visibility and CRM analytics
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Conduct periodic business reviews with regional teams and key accounts
Skills / Experience:
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Proven sales leadership experience, ideally within the coatings sector
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Success managing national or multi-region sales teams
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Strong understanding of coatings technologies (Automotive, Marine, Wood, Industrial etc.)
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Excellent leadership, communication, negotiation and strategic planning abilities
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Experience managing distributor networks and/or OEM accounts
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Strong analytical and commercial acumen, including CRM and forecasting capability
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Ability to travel nationally (and occasionally within Europe)
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Technical coatings knowledge or relevant certification beneficial
Salary & Working Hours:
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Competitive salary dependent on experience
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Full-time, Monday to Friday
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Hybrid or field-based role with national travel
Benefits:
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Opportunity to lead national strategy in a growing, specialist industry
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Autonomy to shape team performance and commercial direction
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Professional development and progression opportunities
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Collaborative working with technical, commercial and operational teams